Taxify, Europe’s ride-sharing platform, launches tomorrow morning in London with thousands of drivers signed up to the platform and ready to accept rides anywhere in the Capital from 10.00am on Tuesday 5 September just a month after its partnership with China’s Didi Chuxing.
The firm says it has suspended surge pricing and is offering 50% discount to riders during the month of September.
Markus Villig, founder and CEO of Taxify, said: “London is a huge and thriving marketplace for private urban transport, and we’re excited to launch here. We know that Londoners are crying out for an alternative to the options currently available to them and we have listened intently to what both drivers and riders want.
“We have based our business around a sense of fairness and transparency and it is testament to our business model that we have had thousands of London drivers sign up to Taxify in such a short space of time. We are enormously proud to be offering more choice and improved quality of service to riders.”
Taxify takes only 15% commission from its drivers, which is up to half the commission taken by Uber and other ride-sharing platforms. The lower commission allows Taxify to offer lower prices for riders and more take-home pay for drivers. The service also allows drivers to create a defined radius for pick ups, meaning they don’t need to stray too far from home.
Didi gains a lot from its partnership with Taxify which already operates in 19 countries worldwide. Did also recently partnered with Careem in Morocco, Egypt and Middle East giving it an upper-hand over Uber which has had a huge PR and leadership problem this year.
Finn Geraghty, UK operations manager says Taxify will focus on providing its drivers with higher revenue-per-ride than its competition. Taxify app is available now on iOS and Android.
