The Africa Channel, Inc (TAC) announced today that it will launch its new streaming video service venture — Demand Africa (DA) — on October 1 with over 300 hours of original and acquired lifestyle content.
The platform will serve as a global destination to connect viewers to the continent and introduce them to new voices reflective of Africa’s rich and diverse culture.
“Our goal was to find an end-to-end service to host and deploy Demand Africa globally across all major platforms,” said Dean Cates, Director of Digital Marketing and Strategy, TAC and DA. “Brightcove’s Video Cloud and OTT Flow applications provided us with an intuitive solution to get us up and running quickly while maintaining a consistent and engaging, best in class, experience for our viewers.”
In addition to premium HD streaming video, Demand Africa promises to feature free access to short form video series and an online lifestyle blog community highlighting content across the African diaspora. DA’s goal is to make modern Africa’s influence and culture more accessible throughout the world.
By end of Q1 2018, it is projected that Demand Africa will be streaming over 500 hours of curated content with access to more than 113 million viewers in the U.S. alone.
“Demand Africa’s mission, like our principal cable offering The Africa Channel, is to demystify modern Africa and it’s people for our viewers” said Narendra Reddy, EVP/General Manager, TAC. ” A digital platform where programming multicultural content is our principal focus and not a sub-category or an initiative”
Reddy said Demand Africa is targeted to a “globally aware audience with a passion for travel, lifestyles and an interest in new cultures.”