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BBC Worldwide has concluded its first content sales deal with new pan-African broadcast network Kwesè TV, a subsidiary of Econet Media.
The deal will see Kwese TV air a mixed-genre package, which has in excess of 50 hours of programming across 17 African markets on Kwesè branded channels; Kwesè Know – factual edutainment platform, Kwesè Family – a general entertainment channel, Kwesè Inc – which offers premium entrepreneurial content and Kwesè Kids a wholesome children’s entertainment channel.
This content deal follows the recent launch of BBC Worldwide’s award-winning global pre-school brand CBeebies, on Kwesé TV. Kwese also recently partnered with Roku to sell its Android devices in Africa, starting with South Africa.
Joel Churcher, Vice President and General Manager for Africa, BBC Worldwide said, “I’m delighted that new audiences across Africa will be able to discover a raft of our fantastic factual, entertainment and children’s programming for the first time through our partnership with Kwesè TV. The depth of the BBC’s programming catalogue means that we can provide platform providers with a large range of premium programming to meet the increasing demand and expectation from the African viewer.”
Econet Media President and Group CEO Joseph Hundah said the growth of its owned channel programme offering ensures viewers receive the very best in local and international entertainment content through Kwesé TV.
Kwesé TV’s satellite broadcasting service is currently available in a number of English speaking markets in sub-Saharan Africa with plans to expand the network across the continent. Kwesé TV programming is available on the Kwesé App available for download on any iPhone or Android device.
