Founded in 2013, by Zim Ugochukwu, an American born of two immigrants from Nigeria, Travel Noire has been acquired by Blavity, a new media platform focused on black millennials a for an undisclosed amount.
The Minnesota born founder and travel enthusiast said she had used her $17,000 in savings to start Travel Noire to create tools and resources for explorers of color and other unconventional travelers to help them lead more global lives.
“Since the very beginning of Travel Noire’s life, I knew that I wanted to build something special. Something that didn’t conform to any of the conventional rules,” Ugochukwu said, adding that she wanted to transform the way people of colour thought about work and travel.
Travel Noire will join Blavity but will largely remain independent under the Blavity umbrella. Blavity is one of the fastest growing digital media outlets on the web and reaches more than 7M millennials a month and is still run by its founders Morgan DeBaun, Aaron Samuels, Jonathan Jackson, and Jeff Nelson.
The site combines user generated editorial content, original video, and a custom designed backend to put power back in the hands of black millennials to own their story and share their perspective. Blavity says its vision is to economically and creatively support Black millennials across the African diaspora, so they can pursue the work they love, and change the world in the process.
The acquisition of Travel Noire will help the firm create content to empower both travel and culture among blacks in the US and globally.