Insurance comparison site wants to increase penetration of insurance products in Kenya


Afrinsure is a new online insurance insurance comparison site and marketplace in Kenya promising its users a huge inventory of insurance covers to compare and pick from and save money.

Founded last year by Jaime ter Linden, Afrinsure aims to increase market penetration of insurance products in the country by offering clients excellent services through e-commerce, with the best prices in the industry. The firm says it has partnered with major insurance firms in Kenya to offer the best packages and process claims promptly.

By bringing insurance comparison online and making the quotes available to anyone online, the platform hopes to not only increase the uptake of insurance but as well to increase the reach of the major insurance firms in Kenya and make insurance easy to understand, compare and acquire.

The platform is working with top insurance companies such as Jubilee Insurance, Britam, ICEA, CIC, Resolution Insurance, Kenya Orient among others to streamline the search and purchase of insurance policies online. Afrinsure offers Medical Plans, Travel Plans, Motor Covers and all other classes of General Insurance from a number of top insurance companies in Kenya.

The team says it offers free delivery within Nairobi, expert advice online and free claims support in a move to be the country’s preferred insurance comparison platform with transparent, easy to obtain and accessible information.

Prior to Afrinsure, Jaime ter Linden had launched ForeFinance to help farmers in developing countries to have access to markets and formal credit by providing necessary information from farmer organizations, traders and financial institutions to farmers. With that he hopes to take on platforms such as InsureAfrika, PesaBazaar and CompareGuru among others.