Many small businesses start off with a great idea or product that without the right technological tools soon dies out. In fact, only a fraction of all the latest SMEs managed to grow at a steady pace and even fewer marked significant business growth.
Small companies are not immune from problems that the big multinationals face, such as lack of investment and poor employee management. However, it will be wrong to assume that there’s nothing that we can do to protect our small businesses. Staying ahead of the curve from the competition is the first golden rule to success and this in 2017 is by adopting new technology before anybody else. It’s no secret that technology now is in everything we do in our work and daily lives.
Moreover, technology has revolutionised many traditional industries which only several decades ago were not even online. Take, for example, gambling. It is still very much associated with Vegas casinos and British bookmaker shops, but today anyone anywhere can make some extra money on their smartphone. You can also see how modern technologies changed the online bingo gambling industry by clicking this informative link and reading about the latest graphics and features.
Embracing 3D graphics and virtual reality, betting has also infiltrated the video gaming industry, and now gambling and gaming have become interchangeable terms on many occasions. In the same manner, the small business must adapt to the new technological age by embracing these latest trends.
It needs no explanation. Mobile is now a must-have technology for any business of any size since this is where all your customers and users are. To reach your audience, you not only need a well-functioning website, but also a site or an app to take away the hassle of failed payments and abandoned carts. Making your website mobile-friendly is just the first step to making everything mobile and offering an all-in-one end-to-end service. Mobile technologies and apps can also be used to manage anything from your staff payments to synching calendars and tasks to keeping track of deliveries and customer reviews.
According to TopBingoWebsites, the latest mobile trends for 2017 have also focused on the adoption of mobile ads, such as Instagram and Facebook ads, which are undoubtedly the best-paid advertisement for any brand out there.
Many small and more traditional entrepreneurs are averted to spending money on scheduling the ads, as they still don’t know how to monitor their revenue directly related to the ad campaigns. Assuming that posting often on social media, without taking advantage of the paid options is one of the biggest mistakes to make in 2017, so make sure you’ve got your advertisement budget set aside. Going mobile full-time helps you see the bigger picture about your business, so don’t put it off and research the best tools for your business suite .
According to Salesforce 62% of small companies will have adopted automation software in their workload by the end of the year. This trend speaks volumes of the trust SMEs put into social media tools that claim that can do everything. Automating your social media can be great for increasing efficiency, but don’t forget to test and analyse first before diving in a full-blown automation.
Storing your whole business on a cloud storage online is a preferred option for many successful entrepreneurs, as it offers greater security and data recovery than simply using your hardware for everything business-related. Sharing on the cloud also allows other freelance employees to keep up-to-date with what’s going on in the office without the need to spend time in traditional training techniques. Naturally, cloud services like Google Drive and Dropbox are already looking into ways to boost up their security, backup and recovery services, as well as to diversify and become one-stop-shop for all from web hosting to collaboration tools.
Analysing Big Data
Small businesses have to find better ways of knowing what their customers and competition do, and the hottest new solution is to incorporate artificial intelligence in gathering and analysing Big Data volumes. Most popular examples of this software in action are the online heatmaps provided to monitor the customer journey on your site in real time. With a little bit of research, this might be the solution for your abandoned carts. The future ahead also sees the rise of chatbots and voice recognition as a preferred way of navigation for the customers. Thus, this seemingly expensive perk will only become more affordable for small businesses as it establishes itself as the norm.
Virtual Currencies & New Payment Methods
Offering various payment solutions supported by robust software and customer support is probably the most crucial step for small businesses to get it right. Think not just one-click mobile payments, but fully integrated accounting and invoicing systems to offer a truly seamless retail or another service. Other payment alternatives such as PayPal, Android and iOS Pay and Bitcoin Blockchain will soon become a must for any mobile service, so think ahead and make sure to diversify. Subscription-based services and products have a significant advantage, as they’ve already adopted the novel idea of instalment payments on mobile. For those of you with a smaller volume production looking for an alternative solution, we suggest investing in devising loyalty programs paired with mobile applications for instalment payment, such as Divido. Making even the most luxurious product look affordable is what it takes to convert even the greatest sceptics. After all, everybody loves a good deal.
Since the large-scale cyber attacks on Yahoo and Twitter in 2016, cybersecurity has become a buzzword for multinationals, but small businesses are not immune to the threats online. There are simple, inexpensive ways to add another layer of protection of your files and your customers, as if you don’t do so, you might be among those unlucky ones that find it hard to recover after such a breach. One such way is by constantly analysing the volumes of data on your devices and online via a data management software. Small businesses also should consider investing into a data loss prevention software, as those also monitor the reasons behind such loss and can detect the intruder. Lastly, don’t forget about your VPN and WiFi connection in the office and most importantly, on the go on your mobile, as not taking the time to secure them might turn out to be very costly in the long run.