Hotel search trivago acquires AI platform tripl, expands travel recommendations based on Artificial Intelligence

Following the acquisition, the former CTO and creator of the tripl algorithm, Hendrik Kleinwächter, will join trivago’s development team to continue breaking new ground in personalization.

“When visiting a restaurant, I prefer those with few hand-picked entries on the menu, that exactly match my taste. That is what I believe a modern travel website should look like. There are billions of combinations, but the user is really only interested in the most relevant ones – we offer them through our algorithm”, Kleinwächter said.

“We believe our competitive advantage is the speed of our learning. We have always focused on machine-learning, and the area of semantic analysis,” said Rolf Schrömgens, founder and CEO of trivago. “tripl’s personalization technology is unique and individual in its approach, putting us one step closer toward bringing each traveler into their ideal hotel.”

Headquartered in Düsseldorf, Germany, trivago is a global hotel search platform with over 1.8 million hotels in over 190 countries. trivago’s platform can be accessed globally via 55 localized websites and apps in 33 languages.