Uber’s entry-level luxury service UberSELECT will be launched in Kenya from tomorrow Oct 5th 2017 to offer riders an alternative to ride during special occasions.
UberSELECT is promising pre-selected vehicles combined with highly rated drivers to offer riders a great experience on their trips. UberSELECT will be available to all riders in Nairobi and won’t affect the existing UberX, which is good for day-to-day trips and errands.
While in other markets Uber users cars brands like BMW, Mercededs, Audi etc for its UberSELECT services, it’s highly unlikely in Kenya though people should expect some high-end cars for their special occasions. Uber in March this year killed its UberSELECT service in Nigeria to pave way for UberX, in Kenya, Uber opened up its doors for as many UberX drivers as possible to quell friction and strikes from disgruntled drivers and competition.
It would be so interesting to see how the two services survive side by side in the local market. UberSELECT will have a base fare of KES100; KES 43 per KM; KES 4 per min; minimum fare of KES 300 and a cancellation fee of KES 200.
The launch of UberSELECT comes right after the company announced a vehicle solutions programme with Stanbic Bank that gave drivers access to vehicle financing. The programme aims at enabling driver-partners to become business owners while encouraging them to pick new fuel efficient vehicles some of which can qualify for UberSELECT. Some existing driver-partners can now drive on UberSELECT, in addition to the product being available for all riders in Nairobi.