Safaricom home fibre currently has 95,000 homes connected to its fibre infrastructure but in a move to increase its reach and market share before its competition, the firm is targeting satellite towns and suburbs as its new catchment areas.
The firm has announced that its first phase of the expansion will start with Kitengela town and its environs, targeting 14,000 homes with a plan to reach 40% penetration within the next three months.
Other towns that are targeted in this phase include Athi River, Buruburu, Ngong Road, Runda, Ruaka and Karen.
According to Steve Okeyo Director – Regional Sales And Operations, Safaricom,“Customers insights reveal that access to reliable and convenient internet in the home has become increasingly critical, and this for us presents a huge opportunity. Our plan is to ensure that every customer that needs fibre connectivity at their homes across the country can access it affordably and at zero installation cost.”
Customers will have a choice of different Fibre to Home internet packages — starting from as low as Kshs2,500 per month with speeds of 5Mbps to Kshs9,999 at 40Mbps per month.
Though the Regional Roll Out is part of a strategy to increase the number of customers who can access fast, reliable and unlimited internet, the firm aims to be the first and only fibre to the home provider in the high construction areas which are densely populated and with demographics of young home owners value home ownership, are self employed and use Internet around the clock.
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