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Facebook enters the food ordering & delivery market to fine-tune its platform-for-everything model

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Social media giant Facebook has moved from the friends and family platform it was at launch to having its hand in everything worthwhile. It’s latest lust is food ordering.
According to Alex Himel, Facebook’s VP of Local, “Ordering food for takeout or delivery is supposed to be simple. That’s the point. But somehow it’s gotten complicated. First you need to decide what to eat, then you have to sift through a bunch of options and services.

Today, we’re taking the time out of finding what you want to eat by officially launching the ability to order food for pick-up or delivery, directly on Facebook. People already go to Facebook to figure out what to eat by reading about nearby restaurants, and seeing what their friends say about them. So, we’re making it even easier.”

Facebook is working with food ordering services like EatStreet, Delivery.com, DoorDash, ChowNow and Olo, among others and restaurants like Jack in the Box, Five Guys, Papa John’s, and Panera in the US with many more coming in every city and region.

The firm has a list of restaurants users can browse through by visiting the Order Food section in the Explore menu. Visitors can browse food options and select Start Order when they find what they’re looking for. A user can either choose to order and have the food delivered or go pick it up themselves. The fun thing is a user has a food ordering and delivery account with a partner service already, they don’t have to sign up again.

Those that don’t can easily sign up for a new account using Facebook without leaving the Facebook web or mobile app. These will increase the firm’s active monthly users.

The firm says it has been testing this since last year is and adding more partners to roll out everywhere in the US on iOS, Android and desktop.

Milcah Lukhanyu

Milcah Lukhanyu

Milcah Lukhanyu covers daily news briefs at TechMoran. She is the person who will probably read your press release and get the story out of it or totally trash it. Send tips to [email protected]

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