According to FabWoman co-founders, Anu Odubanjo and Dayo Odubanjo, Fabwoman content and commerce platform aim at serving millennial women in Africa between ages 20 and 40.
With topics ranging from buying human hair to Friday office wears, they promise to help their audience find great products at great prices and help advertisers and brands find those people looking for them.
The sisters have had considerable success and experience in the online media space with celebrity-focused website StarGist.com which they started in 2013. Dayo also founded fashion website, FashionPheeva.com, for which she won the 2017 ‘Fashion Blogger of The Year’.
“We want to help millennial women be fabulous everyday with original mobile-first and social media driven content covering food, relationships, news, living and style,” said Anu, the site’s creative director adding that the site will inspire millions of women to live better and more beautiful lives.