Taxify, the ride hailing app, in its bid to win over the Kenyan market has launched a new method of payment, MPESA. It becomes second after Little to integrate MPESA direct payments beating rival, Uber.With such a popular payment option, the service will definitely appeal to many more customers.
According to data obtained from Communications Authority of Kenya, the mobile payment commerce transactions were valued at KES 447.4 Billion in the third quarter of 2016, showing just how deeply the Kenyan economy is engrained into mobile money payments.
Speaking about this development, Alex Mwaura, the City Manager for Nairobi had this to say “We are always on the lookout on how to intensely localize the experience of our application across the cities we operate in. We take time to learn what works for each city and take extra steps to integrate a city’s culture into how the application works. Taxify is a lifestyle application and we are constantly seeking ways to incorporate it more easily into our users’ lives.”
