Nigeria’s Envivo has launched a new OTT streaming video service dubbed nVIVO TV to offer its subscribers access to more ‘Nollywood’ and international video content on more devices throughout Africa.
The firm aims to double-down on Nollywood which is the third-biggest movie industry in the world, after Hollywood and Bollywood.
Regardless of its tech nVIVO TV will find a hard time to take on IROKO which has signed up thousands of content deals with movie producers in Nigeria and across the continent.
“The vision of nVIVO TV is to drive the African and African diaspora market toward a new online streaming experience that provides significant domestic content,” said Olu Obadina, Chairman and Chief Innovation Officer at Envivo.
nVIVO TV aims to double up television penetration within households on the continent where there’s only an average of a cinema screen per one million people in the region. The firm will offer streaming video services for Nollywood and international content across mobile devices including phones, tablets and PCs beginning early 2018.
The firm will use Cisco tech to expand its video platform with new cloud-powered streaming video capabilities to offer new entertainment experiences for millions of people across the region at the touch of an app.