Uber Kenya is losing customers fast due to its high passenger charges, few driver-partners on the road due to high commissions and a general lack of local of quick customer care. There have been claims that the firm is one in three people daily due to the above.
However, in a means to counter these driver and rider flight, the firm has partnered with general and life insurance provider First Assurance Company Limited to provide insurance cover for all riders for each trip they take on the application.
This is a win-win for both firms as the policy will cover passengers or riders using the app for accidental medical expenses, costs while on hospital confinement, ambulance emergency as well as compensation for death or serious injury suffered by a passenger amongst others while on a trip with Uber. While First Assurance grows its customer base and markets itself.
Uber’s General Manager for East Africa Loic Amado confirmed, “We are excited about this new and innovative insurance policy. The insurance coverage goes hand in hand with Uber’s commitment to build safety into our service from beginning to end: before a passenger even gets into the car, throughout the journey and after they have reached their destination.”
The launch of this personal accident insurance cover will go a step further in enhancing the safety of riders. The cover which insures riders for accidental medical expenses, hospital confinement, ambulance emergency, death or serious injury suffered by a passenger amongst others also complements the PSV insurance that each Uber driver-partner has for their vehicles.
George Alande, Managing Director at First Assurance explains, “we are pleased about our partnership with Uber which will enable us to continue doing what we do best; providing insurance and quality services that create and add value to all Kenyans, we are happy to provide insurance products to Uber riders when they are using the app”.
Uber driver-partners already have insurance but the addition of this ensures they spent less on the third-party riders while on the road and this announcement is one way of doing that. In South Africa, Uber partnered with Chubb insurance to provide insurance cover for riders while it partnered with Axa Mansard in Nigeria to provide insurance cover for incidents that occur to driver-partners while driving with Uber.