Jumia Food Hires New Managing Director to Drive Customer Acquisition


Jumia Food, a Rocket Internet-backed online food ordering and delivery firm has hired a new Managing Director to drive restaurant sign ups to its platform and drive customer acquisition as the festive season approaches.

Shreenal Ruparelia has worked in Management Consulting and eCommerce across Australia, Asia and East Africa and aims to put the customer at the core of the business. Her appointment will also help sign up and retain various restaurants in the city, especially those that have been skeptical about the online business.

“The online marketplace highly depends on the execution offered by operational support throughout the customer journey. With a growing listing of restaurants, a strong customer base and a rapidly expanding technology-oriented marketplace, we are focusing on creating more strategic partnerships as well as investing in more online innovation aimed at driving efficiency,” Shreenal said.

eCommerce is experiencing unprecedented growth in the country and in the African continent at large and her appointment will see Jumia Food continues to bridge the gap between the customer and the restaurant in the online food marketplace, through technology innovation and building on human capital to the success of a seamless digital process.

She says the company is well positioned to take up new markets through sustainable expansion and well supported global investment in technology and infrastructure.

Jumia Food Kenya has over 200 restaurants in Nairobi and Mombasa supplying a variety of cuisines including: Kenyan, Chinese, Indian, Thai among others. Jumia Food is present in eleven countries in Africa including Nigeria, Morocco and Uganda.