Turn your writing into a real business easily
If you are a writer that needs employment, but you can’t find any good company that would pay money you want, you should think about being an independent contractor. Most of the companies cannot offer a lot of money because they calculate your salary in accordance with taxes, social security payments, and workers’ compensation insurance. That’s why it’s a big difference when you are working as an employee or an independent contractor. In this article we will give you several useful tips about starting your own business in writing.
Represent yourself to people
First of all, you need to think about how to find your potential clients. We recommend creating a website where you can put all the needed information about yourself and services you offer to people. Your website should be user-friendly and simple to give as much as possible information about your talent and ability. Don’t forget to mention your experience and credentials because people will turn attention on this. Keep in your memory that people are looking for a professional writer to make their assignment, so your main task here is to provide maximum information to reflect your skills, abilities, and experience. Of course, you can feel free to mention any other experience apart from writing, so people could identify you better. The more personal information and working experience you will post on your website’s page about yourself, the better people will know you, not only a writer but a person too. Do not limit yourself to be only a good writer, just be a great writer who also collects old cars, coaches a football team, or volunteers for orphanages.
Define the focus of your service
It’s very important to analyze your goals and define the focus of your service. So, try to answer next questions:
- How many other companies offer the same services?
- Where I can be in 3-5 years?
- Is it possible to make a demand on this service?
- Is my business in constant demand or not?
- Can I compete with other services in terms of quality and price?
- Can I set a reliable price to get the profit I plan to have?
- Do I have enough time for making and marketing my writing business?
Before starting any business, people always plan it, so your task here is to create your own business and marketing plan. Before you start your business, you need to decide which technical tools you need to buy, what kind of advertising to use, and how much the development and support of your website will cost. You should include all expenses into the plan, so this will help you to count the possible profit approximately. When you work as an independent contractor, the advertising won’t be so much effective as it goes with big well-known companies. Most of your potential clients will bring new clients over time, so it’s good to think about referral program (such as discounts for involving new people, discounts for new clients, etc.)
- Make an invoice template.
- Make a brief but bright proposal template.
- Create a worksheet you will use for each task.
- If you are going to fulfill large projects, discuss with your client a non-refundable deposit before starting a project. When you are accepting large pieces of work without deposits, it is not a good idea for your business. Nowadays, clients understand if they have a deal with a professional, they have to make a deposit, it’s a normal thing.
- When you finish any project, ask your client if he or she is fully satisfied with it. If a person tells you something good, ask their permission to put their words on your website. Or think about the possibility for all clients to leave feedback on the page (keep in your memory that you will get both positive and negative feedback even if you are a very professional writer – people are different, some of them could leave a negative feedback just because they are in bad mood). Positive feedback is a great tool to help your business because people used to read and follow others opinion in things they are not familiar with.
- Print your business cards and leave them in as many places as you can.
- If you send an invoice for payment via post, put the business card into the envelope. You never know who may notice it – your client may have a friend or a relative that needs writing help with their school assignment or any other type of work.
- Ask your friends who have their own websites about putting banners with ads on their sites. It doesn’t matter even if their business doesn’t connect to writing. People would visit their site, see your ads, and finally you can get new clients that went to your friend’s page to buy car parts, but saw there your banner and decided to ask your help in their writing things.
- Don’t forget to add your website’s URL to all your documents, emails, cards, ads, invoices, etc. As many people will see it, as more new clients you get.
Don’t forget about students
Students will be the biggest part of your client base, so you should think how to involve more such clients into cooperation. You can use referral programs and promise each student a good discount for their next order if he or she will bring new clients. When you are working with students, this cooperation will be seasonal because they have holidays and breaks in studying. Don’t forget about school graduates that are looking for a good college to be approved, so it means they can find help with admission essay on your website.
Nobody says it will be easy to create your own writing business, but it worth trying. It’s a hard work, but you will get a great experience, and if everything will be planned and done properly, you may also get a good profit.