With the advent of GPS tracking devices in modern society, identification techniques have spawned a wide range of apps which depend upon detecting location. From the business perspective, it includes the ability to tailor content and promotional messages to users in particular locations. It also allows in conducting accurate financial transactions and provides a greater assurance of detecting fraud. However, as in the case of several new innovative technologies, there are certain risks associated with its use as well. This article aims to provide readers with a list of benefits and risks of using GPS tracking technology from the business perspective.
Benefits of using GPS tracking for a Business
The proper implementation of GPS tracking devices has a far-reaching effect and is increasingly being used in industries such as retail sales, manufacturing, financial services, government services and so on. As these services are enhanced, the consumer benefits are as well. Below is a list of some business benefits.
- GPS implementation helps a great deal in advertising, as they provide crucial data related to the designated market areas and demographic data. For example, GPS tracking can be used in metropolitan statistical areas.
- The recently introduced KYC (Know Your Customer) scheme is benefitted a lot by GPS implementation. It helps in the better understanding of a customer’s shopping area, requirements and also assists targeted sales.
- GPS implementation can also be used to upgrade existing delivery and asset management systems. For instance, customers receive valuable data like truck location, manifest status and transit locations.
- Fine-grained management of Internet commerce activities can be achieved by the GPS tracking technology.
- Employee tracking, which is an area of controversy can prove to be effective when used in the right way. GPS tracking can enable the management to see whether all the staff members are in accordance with company directives, and can even track unauthorized access.
- GPS implementation can provide a better quality of real-time incident management, using geo-location enrichment of IT data and logs.
Organisations worldwide are starting to realise the benefits of proper GPS implementation. Besides having the advantage of profitability, GPS tracking can aid in refining the customer experience and minimise losses.
Risks involved in GPS tracking implementation
As more and more organisations are implementing GPS tracking technology, it possesses quite a few risks that should be guarded against. GPS information combined with other delicate personal information can be dangerous in the wrong hands. Below listed are certain risks associated with this technology.
- Information from GPS tracking can be used by any third party who can extract valuable details regarding the location of all the organisation’s vital departments, facilitating the risk of theft.
- Identify theft risks are always present, especially the identities of the organisation’s senior staff members.
- GPS tracking information in conjunction with geolocation IP data can easily identify the physical location of an organisation’s hosted email. This information can be used by anyone who plans a targeted attack that can overload the servers. This can cause severe issues that will negatively affect a company’s profitability.
- Improper implementation of GPS technology can land big organisations into legal problems. When it comes to the tracking of employee vehicles, their smartphones or personal employee GPS tags, the legal system views them differently in each nation. However, businesses should not track employees before or after working hours, as that will be a breach of privacy. Any wrong move in this respect can drag the organisation into an extended legal battle with employees or workers. For example, in the United States, a woman sued her employers after she was terminated for uninstalling a GPS tracking app from a company issued phone. According to her, the employers were unjust in terminating her, citing wrongful termination, invasion of privacy, retaliation, unfair business practices and a host of other claims to file her lawsuit.
Tips for the best practices of GPS tracking
As GPS tracking has become a controversial topic with the general opinion being split, there is no denying that GPS implementation is necessary at least from the business point of view. There are some guidelines a company can follow to avoid any breach of law or standards and thus avoid any future legal hassles. These can be summed up below.
- Organisations should be familiar and clearly understand all the laws and directives in place for Employee GPS tracking.
- Organisations should install tracking devices only in company-owned vehicles or other devices like laptops.
- Companies should monitor employees to a certain extent such that it is justified from the business point of view.
GPS technology is thus a necessary innovation in the business world, even if it comes with some disadvantages. There are many organisations around the globe employing GPS tracking devices for asset tracking in one capacity or another, for legitimate business reasons without violating the laws.