The Pros and Cons of Using Brand New Technology



Technology is as much a part of modern business as dress codes and schedules; and, in fact, it’s become so ubiquitous, it’s almost invisible, blending into our commercial world with ease, organizing our thoughts into rows and columns, automating tedious processes, and making us far more productive than we would have ever dreamed possible.

Yet, despite its ample rewards, amplifying efficiency and doubling output, using brand new technology in a business has its pros and cons.

Here are the Pros of why you should invest in upgrading your business technology:

1. It makes it far easier to assist customers.

A business will prosper in direct relationship to its ability to satisfy its customer’s needs. If your business uses a CRM, it can access relevant customer information quickly. If it uses call center software, features like smart dialing and intelligent call routing can make your agents as much as 300% more productive in assisting customers.

2. It enhances productivity.

Never before in the history of the human race was it possible to access so much information so quickly. Since information is the currency of any modern business, the higher the quality of information and the better it is sifted, sorted, and structured through an application, the easier it is to turn the words, numbers, images, charts, and tables generated by reports into dollars.

3. It facilitates the ability to work anywhere at anytime.

In the past, most work had to be done in the company’s offices—because that is where all the office machines were available and all the files were kept. Now employees can work anywhere with their laptops, and files can be accessed through a VPN.

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4. It saves time and money.

One example of how technology can save time and money is comparing a brick-and-mortar store with an eCommerce website. It saves a business far more time and money to create a virtual store. In both cases, customers purchase advertised products, but while they need to come to a store to buy them, all they need to do is enter a credit card number and click on a few buttons in an eCommerce payment system to have the merchandise delivered to their front door.

Here are the Cons of why you may want to slow down the rate at which you invest in new technology:

1. An uneven learning curve.

Technological progress involves everyone in a perpetual learning curve. The learning curve is a measure of how fast people can learn something new. When it comes to technology, some people learn it quickly, playing around with the various menus, clicking here and there, and developing an overall feel for how a new piece of software works. Others, however, are methodical. They go through the instructional manuals line by line, making sure they understand the correct sequence of steps. In short, it may take some time before everyone in an office is comfortable with new technology.

2. The need for excellent technical support.

Hardware can malfunction for inexplicable reasons and software glitches can frustrate users. Sometimes, these problems arise due to users impatience, not letting programs load up properly, forgetting where they put certain files, or accidentally turning things off that need to be kept on. Sometimes, the problems are due to electrical surges or due to flaws in the codes. Unless a company invests in getting sufficient technical support, things can come to a complete standstill.

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3. The time and expense of frequent upgrades.

Some industries are so competitive that the pace of innovation far exceeds a company’s ability to keep up with the latest version of hardware or software. The more radical software upgrade and the wider the range of obsolete hardware, the higher a company’s expenses will be.

4. The cost of time and money when things break down.

When everything is working perfectly, then technology can save time and money; however, when there is any kind of widespread technical problem–like the Internet going down–the entire office is slowed down to a crawl and business evaporates.


Although there are drawbacks to technology, the overall benefits far exceed these apparent limitations. All things considered, it is far better to learn new technology that can help with productivity than stick with the same old thing. Imagine, for instance, how long it would take to brand your business without the widespread reach of telecommunication technology. Moreover, issues like managing the learning curve, developing reliable technical support, and keeping up with the pace of innovation can easily be solved with some practical solutions.