Pay Television Company StarTimes Media has extended a 25% price drop on set top boxes in an ambitious subscriber retention strategy.
StarTimes has extended a 25% and 10% price drop for the company’s terrestrial and satellite set top boxes respectively. The company’s terrestrial pay television set top boxes will now retail at Ksh 1,499 down from Ksh 1,999 inclusive of one month classic bouquet subscription while satellite Combo set top box will now retail at just Ksh 1,599 down from 1,999 inclusive one month super bouquet subscription.
With the introduction of the StarTimes digital television sets, the company has equally dropped the price of the 32 inch set from Ksh 26,499 to Ksh 23,999 representing a 9.5% drop while customers who acquire the 42 inch set which will be retailing at Ksh 39,999 will now have a complete dish kit, accessories and access to one month super bouquet at no extra cost.
A new upgrade plan will also see customers enjoy upgrades to higher bouquets at the cost of a lower bouquet upon renewal of their monthly subscriptions on its terrestrial and satellite television platforms. Renewing Nyota bouquet subscribers will access Basic bouquet while new Basic bouquet customers will automatically be upgraded to Classic, subscribers enrolling to the Classic bouquet, will access Unique bouquet while those enrolling to Unique will have access to ten extra days at no extra cost.
The same will be extended to subscribers on the satellite television platform where upon enrolling to the Smart bouquet they will be upgraded to Super while Super bouquet subscribers will have access to ten extra days for every monthly subscription made.
The upgrade campaign period will run between 10th November 2017 and 31st January 2018.
The company recently extended its digital terrestrial technology reach to over 30 counties thereby enabling more than 70% of Kenyans to access its affordable television service while complementing the satellite offering that covers 100% of the country enabling Kenyans to have more affordable digital television service options.
