OkHi, a Nairobi-based tech startup has enabled 100,000 deliveries in Nairobi and unveiled a new mobile app for users to own and share their location to connect to the businesses and people they want.
“Our goal is for OkHi to be the solution that empowers people to be found, and as a result be included iny the new digital economy. OkHi addresses location in a completely new way, allowing people to own, update and customize their location to share with the people and services they want, without the frustration of battling the ‘uko wapi’ challenge” explained co-founder and CEO Timbo Drayson.
4 billion people around the globe do not have access to life’s services because they do not have a physical address. For individuals, it limits access to critical services; from not being able to get access to financial services because you can’t prove where you live, to the risk of dying in an emergency situation because an ambulance can’t find you. Day to day, it limits access to the services people want and expect – from package deliveries, a plumber or a food delivery. At a business level, it limits growth because it makes it difficult for businesses to give their customers a good delivery experience at a sensible cost as well as track consumer patterns and develop analytics over time.
In Kenya, on average it takes over 3 phone calls to get a pizza delivered to your door and closer to 1.4 phone calls to get your Uber to pick you up (and that’s with GPS!).
OkHi has launched a new consumer mobile app to allow people to easily own, customize and share their location with the people and businesses they trust. The free-to-access app for consumers enables them to save multiple locations including home and work, and to share directions to these locations in a hassle free manner. Key functionalities also include the ability to order an Uber directly from the app as well as access a host of services such as food delivery and more.
Drayson further highlights, “After research and testing, we learned that normal directions continue to be one of the largest constraints. The battle of identifying a location by speedbumps and trees is still commonplace. Access to services hinges on accurate location identification, so we’re now giving users a better way to own their location and control who accesses it.”
The versatility of the model means that it is not just limited for use to consumers. For instance small business owners, retailers and large corporates can use OkHi to give directions for meetings or to serve as a tool to draw in new customers.
On top of its location based solution, OkHi has built a custom delivery technology stack to enable businesses to be able to access OkHi more easily within their own infrastructure and integrate seamlessly into their consumer checkout flow. OkHi can help businesses save upto 20% on delivery costs while significantly improving customer satisfaction and retention.
As a consumer the festive season is about enjoying the holidays with friends and family. As such consumers want access to deliveries in a timely manner. More importantantly, in an unforseen emergency having swift access to health and security services right at your doorstep becomes critical (particularly when service providers are running on low staff levels).
OkHi was co-founded in 2014 by Timbo Drayson and four other members and is funded by Bill & Melinda Gates Foundation, Inovia Capital, Interaction Capital and angel investors that include fromer Google CFO Patrick Pichette and Airbnb CTO Nate Blecharczyk.