Apple says it has new features and enhancements in the works to help parents control children’s use of iPhones and other devices.
This was the company’s response to a call by two Apple shareholders who wrote an open letter arguing that the iPhone-maker needs to tackle iPhone (smartphone) addiction in young people.
In a statement, Apple said: “We have new features and enhancements planned for the future, to add functionality and make these tools even more robust. We think deeply about how our products are used and the impact they have on users and the people around them. We take this responsibility very seriously and we are committed to meeting and exceeding our customers’ expectations, especially when it comes to protecting kids.”
The company pointed to existing parental controls built into iOS that help parents moderate content including apps, websites, movies, songs, and books. The tools can also restrict cellular data, password settings, and other features. Apple added that anything children can download or access online can be blocked or restricted and that some of the parental controls have been offered since 2008.