Kenya’s e-health platform MYDAWA has hit over 30,000 registered users who are conveniently purchasing authentic medicines and wellness products online.
According to MYDAWA Managing Director Tony Wood, “MYDAWA is proud to be a formidable force in disrupting Kenya’s healthcare industry through innovation. The company is anchored on privacy, convenience and guaranteed quality as part of its promise to service delivery.”
Mr. Wood added that the steady rise in users was driven by rising healthcare costs, an increasing value conscious customer and negative patient experiences reported in Kenya. The firm has also embarked on various digital campaigns to acquire users to its platform.
The MYDAWA also aims to tackle the counterfeit drugs/products issue in the market since the entire supply chain process is tracked and one has the option of authenticating the products.
Launched in March last year, MYDAWA features a unique mechanism that gives back control to the consumer. Once a prescription has been uploaded online, the consumer can use the mechanism to verify authenticity of products from source all without compromising on their privacy and convenience. Moreover, consumers get value for money since products sold at the platform are 40% below the market price for MYDAWA products, whilst 3rd party products are sold at a 20% cheaper rate.
Mr. Wood further emphasized the need for healthcare operators to continue to embrace disruption in the industry to become more efficient, to lower costs, increase accessibility to healthcare and provide patient centric care.