Online retailer Jumia recently awarded its outstanding J-Force sales agents in Nairobi in a move to empower individuals to become entrepreneurs by selling Jumia products to customers & earning a commission in the process.
The J-Force program has so far recruited & trained more than 6000 agents since its inception in 2013 and aims to recruit 20,000 by the end of 2018. In the process, Jumia hopes to bring much needed self-employment to youth across the country, in line with Jumia’s vision to change people’s lives through the internet.
Initiatives like the J-Force program help to reduce unemployment rate in the country, which currently stands at 39.1 percent according to a recent report by United Nations; Human Development Index (HDI) 2017.
Individuals, regardless of their background or educational achievements, can sign up to the program online & receive free sales & digital training from the Jumia team. At this point, without investing any capital to purchase products, they can sell a huge variety of products (over 700,000) to customers in their neighbourhoods – and be their own bosses. The sales agents earn a commission ranging from 3% to 10% and can be paid up to Kshs 1 million depending on number of sales made per month.
Speaking during the award ceremony, J-Force Manager Clarice Odando reiterated the need to empower the youth and enrich entrepreneurs-to-be with comprehensive digital training and skill building with the support of established brands.
“The J-Force program is of great significance to the country as it creates employment, helps us educate customers in how to shop online, and contributes a significant share of Jumia’s sales”, said Odando.
Juma Cheja emerged as the overall winner of an all-expenses paid trip to Dubai for 5 days and will get to share best practice with the wider Jumia team.
The J-Force program also exists in Nigeria, Egypt, Morocco and Ivory Coast, with close to 100,000 sales agents across Africa.