E-commerce platform Mall for the Africa has launched into 11 new countries across Africa in a move to meet the growing demand for goods from international online stores.
This is after the firm launched Mall for the World, for Asia and other emerging markets. The expansion in Africa is in Angola, Chad, Guinea, Botswana, Tanzania, Uganda, Malawi, Egypt, Democratic Republic of Congo, Senegal, and Sierra Leone.
The company was previously only available in Kenya and Nigeria offering billions of items from more than 250 of the best US and UK retailers.
“This is an exciting time for Mall for Africa as our rapid growth will afford millions of new customers the opportunity to shop from the most desired retailers,” said Chris Folayan, CEO of Mall for Africa. “Current customers in Nigeria, Kenya, Ghana, and Rwanda love our platform which is why we are rolling out in 11 additional countries and will continue to expand our platform to meet the needs of customers worldwide.”
Mall for Africa manages orders, shipping and return cycle and provides its customers a simple, secure and convenient solution to online shopping directly from many of the best brands in the world.
According to Statista, global retail e-commerce sales will reach $4.5 trillion by 2021, a 246.15% increase worldwide from 2014. This is in result of shopper’s looking beyond borders when shopping online and 57% made a purchase from overseas retailer within the past six months.
Last year’s Nielsen’s Connected Commerce report found that online is the favorite shopping destination for some categories, with one-third saying they purchase beauty and personal care online and more than two-thirds purchasing travel products or services online.
Recently, MallforAfrica partnered with the Nigerian Export Promotion Council (NEPC) to empower over 200,000 women entrepreneurs in the country to sell their products in the global market, through the MFA Women Empowerment for Global Market Access Program (WE- GMAP 2020).