Global mobile phone maker OPPO has introduced a new device, OPPO A83 in Kenya in a move the firm says will shake up the local handset market.
Inspired by the previous major launches in the country, the new device has also been embedded with a 5.7” Full Screen and the A.I. Beauty Recognition Technology to provide a more customized and natural selfie experience to its youthful customers also paving way to the new generation smartphones.
James Irungu, OPPO Kenya PR and Communications Manager, highlighted that the device gives OPPO an opportunity to reach out to consumers’ in the mass market segment who are looking for a device that offers functionality and an outstanding design at an affordable price.
“We have received an immense response for our Selfie Expert and Leader ‘F’ Series. The design, price and performance of this device will enable OPPO maintain market leadership in the midst of growing competition in this segment, this is part of the plan to start the year in style.”
The device has an array of features including a 7.6mm unibody design; a 3GB RAM that can store memory of up to 32GB expandable to 256GB using an SD card and a 3180mAH battery that delivers a full day usage.
The new device is offering a more premium body with a curved back, reduced bezel and minimal camera protrusion.
The company is looking to make their latest A83 smartphone this generation’s Selfie Expert. It sports an 8 MP front camera and a 13 MP camera on the rear to take advantage of the A.I. technology. This allows the smartphone to automatically improve the customer’s selfies and photos.
A83 that has a 5.7” display with 18:9 aspect ratio and 1440×720 resolution also equipped with face unlock will retail in the Kenyan market starting today at a price of 23,490 Ksh.