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Kenya’s mSurvey, a SaaS customer loyalty platform is expanding into Lagos Nigeria in a move to consolidate its position as Africa’s leading technology-powered customer loyalty platform.
According to Dr. Kenfield Griffith PhD, mSurvey CEO and co-Founder, “Nigeria is a tantalizing market for us to expand into; we know that Nigerians like to voice their opinions and give honest feedback – but all too often, companies and brands aren’t able to capture this feedback in a meaningful or indeed tangible way, so they are unable to reconfigure their business practices to fit with their customers’ requirements. This is where mSurvey can help – by enabling our customers to ask the right questions and speak directly to consumers, we can ensure that our clients can listen to and get really get to know their customers. In an ever competitive market, knowing how to retain your customers is critical to any company’s growth”.
Backed by international and African investors, including Safaricom’s Spark Fund, Cross Culture Ventures and Alpha Angels, mSurvey’s Lagos office will focus on building partnerships with Nigerian MNOs and Banks, before rolling out its Voice of the Customer, Consumer Wallet and Net Promoter Score services in the market.
The Nairobi-headquartered firm was launched in 2012, with the mission to simplify access to high-quality data from hard-to-reach communities. The firm brings hidden and offline voices into the global conversation, via in-depth, mobile phone conversations. The company has worked with brands such as Safaricom, Java House Africa, KCB (Kenya Commercial Bank), Britam Insurance, Digicel (Trinidad and Tobago)].
To-date, mSurvey has made a little over 13 million engagements in mobile conversations since its inception. It’s platform enables a two-way conversation on any topic, with any local audience, opening a dynamic, interactive and unfiltered communication channel that delivers insights from real people, in real time.
In less than five minutes, any business, organization or individual can start a conversation with select people or random, diverse populations via mSurvey’s feedback platform – no printed questionnaire, local administrator or long response time needed mSurvey’s official launch in Nigeria will coincide with the second Customer Loyalty NPS Masterclass, which will be held in Lagos on March 20th and 21st, 2018.
