“To become the leaders of our sector, we saw it was necessary to join forces. We decided to merge with Kerawa.com and LePortail.ci, respectively leaders in Cameroon and Ivory Coast. Now, we will reach more than a million monthly visitors and cover not just 8, but 10 countries across the continent”, says Thibault LAUNAY, Co-Founder of Afrimalin.
Nino NJOPKOU, Founder of Kerawa and Chief Operations Officer of the group, adds that “this merger will create synergies, increase our operational effectiveness, give us a larger footprint and reach more Internet users in more countries. We will be able to grow exponentially, strengthen our technical and sales teams, and bring greater value to our customers”.
The group strengthens its team with 2 new shareholders, former executives of SeLoger.com, Gilles BLANCHARD and Roland TRIPARD. “I am pleased to join and be involved in this merger and join the board of the group. I am very optimistic about the development of francophone Africa’s digital economy as it has enormous potential” says Gilles BLANCHARD, Co-Founder of Seloger.com.
As testimony to the dynamism of the new business model, and of the trust placed in it by our investors, the merger should allow the group to close a new round of funding at the end of February 2018, with a target €1 million close.
The Afrimalin Group will now have 3 platforms: www.afrimalin.com, www.kerawa.com & www.leportail.ci and will be live in 10 countries: Benin, Burkina Faso, Cameroon, Ivory Coast, Mali, The Republic of Guinea, The Democratic Republic of Congo, Senegal, The Republic of Congo and Gabon.
The combined sites will reach 1,100,000 monthly visitors, more than 700,000 ads and will offer a free solution to connect buyers and sellers. As the first port of entry to the digital world for many local retailers, the site is a growth engine for SMBs, traders and local artisans looking for a new distribution channel that is both simple and fast.
Through its Job Offers category, the site responds to a sizeable need for a direct connection between supply and demand on the job market.