Carrier billing is very important to the developer ecosystem in markets where credit card penetration is low. With this partnership M-PESA will play a critical role in the app ecosystem.
The M-PESA and Google Play Store service will ensure that users are able to buy apps and games in Play Store, using their mobile money wallet.
Hiroyuki Sato, CEO of DOCOMO Digital, commented: “One of our biggest goals is to break down barriers and develop ways in which the 5 billion global adult population can engage with the digital ecosystem. M-PESA has long been an innovator and leader in the mobile money space, and we are very excited to partner with them to bring this service to market. First steps like this are absolutely essential on the journey to connecting consumers, merchants, operators and service providers together to create a fair and inclusive ecosystem for everybody.”