">
TechMoran
  • About Us
  • Deals
  • Jobs
  • Motoring
    • Money
  • Pitch Your Startup
  • Submit Your Post
  • Freelance Gigs
  • Travel
  • Men’s Corner
  • Dating
Monday, January 18, 2021
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition
No Result
View All Result
TechMoran
">
Home Startups

Bidhaa Sasa launches to enable rural families in Kenya to buy affordable modern goods delivered to their door

Milcah Lukhanyu by Milcah Lukhanyu
3 years ago
in Startups, Tech
5 min read
0

Bidhaa Sasa wants to enable rural families in Kenya to buy affordable modern goods and have them delivered to their door without the hustle of Internet and logistics barriers.

Founded in 2015 by David Disch and Rocío Pérez Ochoa, Bidhaa Sasa Swahili for “Products now!” delivers household goods to clients in rural Kenya and as well provide them with micro loans for them to buy the products that could otherwise not afford though they are readily available.

“We distribute life-improving products using direct selling techniques – by women for women – and offer consumer financing to the under-served and unbanked to make all products payable in affordable instalments,” said the firm.

Bidhaa Sasa adds that the problem is that most families use tiny kerosene lamps to light their homes at night while others travel long distances on foot to charge their phones and still more are forced to cook on the ground outdoors, with firewood they fetch from dying forests. The startup notes that in all this its the women who are mostly affected as they do most of the chores.

These women would use solar systems to charge their phones, use cook stoves to save them time and energy as well as get cleaner energy from biomass instead of kerosene. Bidhaa Sasa therefore works with manufacturers of such systems to make them available and affordable to the women in the rural areas.

“Most manufacturers and suppliers do not reach as far as the “last mile” and consumer loans are not available to those who live off the land. Loans below $100 are not interesting to traditional micro-finance organisations, nor do they have the required product or distribution expertise,” says the firm. “There had to be a way to tackle both the access and affordability challenges and solve this distribution bottleneck.”

READ  Airbitz & iceCUBED-X Exchange Team Up to Serve South Africans & Nigerians

The firm has therefore  its business around rural women’s circumstances, needs and aspirations and has developed a ‘woman-to-woman’ direct sales model to overcome their limited mobility, reduced awareness and lack of trust in new technologies.

Related posts

Mastercard, Unilever & KCB Bank to pump over $150,000 into SMEs in Kenya via their Jaza Duka program

January 18, 2021
0

This VC firm is Calling for Changes to Cut-and-paste VC Strategy In Africa

January 18, 2021
0

Tizeti rolls out high-speed 4G LTE in Edo with N4000/month broadband service

January 18, 2021
0

Copia Kenya hosts MIT Global Entrepreneurship Lab project 

January 18, 2021
0

“Our referral programme is a very cost-effective way to acquire new clients and by leveraging that same social cohesion among rural women we can offer micro-credit to groups of clients without preconditions or collateral,” said the firm which specializes in sub-$100 products which are needed but are normally ignored by financial institutions.

Bidhaa Sasa hopes to not only improve the lives of thousands of rural women, but as well as provide empowerment and additional income for them even thereby helping allieviate poverty. Bidhaa Sasa has recruited over 4,000 clients to whom it sells solar lamps, systems and radios, agricultural tools, efficient cookstoves and LPG cylinders.

The firm prides itself in providing sub-$100 products as standalone loans without a need for collateral or pre-existing lending relationships, such as top-up loans, and target the women in the households through direct selling methods centred around clients themselves.

Readers 4,710

Share

  • Click to share on Telegram (Opens in new window)
  • More
  • Click to share on Tumblr (Opens in new window)
  • Click to print (Opens in new window)
  • Click to share on LinkedIn (Opens in new window)
  • Click to share on Pinterest (Opens in new window)
  • Click to share on Reddit (Opens in new window)
  • Click to share on Pocket (Opens in new window)

Like this:

Like Loading...

Related

Tags: Kenyastartups
Milcah Lukhanyu

Milcah Lukhanyu

Milcah Lukhanyu covers daily news briefs at TechMoran. She is the person who will probably read your press release and get the story out of it or totally trash it. Send tips to [email protected]

Related Posts

Business

Mastercard, Unilever & KCB Bank to pump over $150,000 into SMEs in Kenya via their Jaza Duka program

January 18, 2021
0
Startups

This VC firm is Calling for Changes to Cut-and-paste VC Strategy In Africa

January 18, 2021
0
Startups

Tizeti rolls out high-speed 4G LTE in Edo with N4000/month broadband service

January 18, 2021
0
Startups

Copia Kenya hosts MIT Global Entrepreneurship Lab project 

January 18, 2021
0
Tech

Use these smart TV security tricks to protect your privacy

January 18, 2021
0
A salesman checks a customer's iPhone at a mobile phone store in New Delhi, India, July 27, 2016. REUTERS/Adnan Abidi
Mobile

How To Measure How Much You Walk On Your iPhone

January 17, 2021
0
Entrepreneurship

Adam Molai’s JUA Kickstarter Fund Doubles to $2M to Kickstart African Entrepreneurship

January 15, 2021
0
cryptocurrencies

History of Binance: The Success and Failure of One of the Most Popular Cryptocurrency Exchange

January 15, 2021
0

https://bit.ly/2VOxuoBhttps://bit.ly/2VOxuoBhttps://bit.ly/2VOxuoB
ADVERTISEMENT

Join our Mailing List

Loading

Recent Posts

Top 5 Financial Assets to Invest In 2021 According to Experts

January 18, 2021

Mastercard, Unilever & KCB Bank to pump over $150,000 into SMEs in Kenya via their Jaza Duka program

January 18, 2021

This VC firm is Calling for Changes to Cut-and-paste VC Strategy In Africa

January 18, 2021

Tizeti rolls out high-speed 4G LTE in Edo with N4000/month broadband service

January 18, 2021

Copia Kenya hosts MIT Global Entrepreneurship Lab project 

January 18, 2021
">
">

Follow Us

">

There are many sites out there focused on blowing off some steam, from funny entertainment to thrilling experiences like playing online, in some cases online gaming could grant you the chance to win extra money. We came across rocketpot.io while browsing for a good btc casino online and it left us a very good impression with their wide variety of games and crypto offering.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

© 2019 Moran Media Group - All rights reserved TechMoran.

No Result
View All Result
  • Startups
  • Reviews
  • Insider
    • Obituaries
  • Business
  • Women
  • Blockchain
  • Columnists
  • Hacks & Facts
    • How To
  • Editions
    • US Edition
    • India Edition
    • MENA Edition
    • Asia Edition
    • Europe Edition
    • International Edition

© 2019 Moran Media Group - All rights reserved TechMoran.

Login to your account below

Forgotten Password? Sign Up

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
%d bloggers like this: