However, the problem is that not many Safaricom customers use their mobile data to stream music or movies, let alone social media. iflix, which partnered the telco earlier on payments, sees Safaricom’s 30m user numbers as holy gray for growth and Safaricom sees iflix as one of its data use cases but the plot is totally off.
The deal will see Safaricom customers who register on iflix on 19th March 2018 enjoy the maximum 60-day entitlement. With over 220 studio and distributor partnerships worldwide, iflix offers subscribers the most extensive selection of iconic, critically-acclaimed TV series and fan-favourite films both internationally and locally available, including hit titles such as The Big Bang Theory, Suits, The Flash, Arrow, Hercules, Mission Impossible, and more. As well as Bollywood hits ABCD, Chennai Express, Phantom, and PK.
On the African front, iflix offers such Nollywood titles as Head Gone, Jenifa’s Diary, The Visit, Bukas and Joints and much more. Local fan favourites include Mchungaji, Beneath the lies, Keep Moving, Dear Mother, For the love of her Son, Inner Beauty, Blood Ties and iflix Originals to be announced.
In a statement, iflix Head of East Africa, Paul Coogan said: “We are incredibly excited to bring iflix’s world-class service to Kenya. With the largest selection of the best TV shows and movies from all over the world, iflix is primed to revolutionise the way we as Kenyans consume entertainment. We have a deep understanding of Kenyan consumers and look forward to partnering with Safaricom to deliver on this. Our service in Kenya is for a Kenyan audience! From content selection to marketing, the customer is at the core of everything we do.”
For new subscribers, iflix offers a complimentary one-month trial with full access to its service, features and content, with no credit cards or payment details required.
“We believe this partnership will go a long way in meeting the entertainment needs of our customers,” said Safaricom Director for Consumer Business, Sylvia Mulinge.