Nowadays, using focus keywords, optimizing your pages for Google SERPs, and using short URLs with keywords don’t amount to a smart SEO strategy. Today doing those things is basic common sense as a website that doesn’t, has no chance at all. If you want to shine and rise in Google rankings in 2018 you need to go beyond that. You’ll have to invest time and resources in complex SEO strategies, improve website optimization, adapt to new search trends, and do all of it at the same time. Only by polishing your website to perfection from every angle can your business get the maximum benefits from it.
5 Clever SEO Tricks to Use in 2018
Embrace and stay current with Google My Business
Google My Business is a Google service that you must be using right now. If you’re not, go and fix it right away. This single step will instantly boost your visibility for Google (the only search engine that truly matters 90% of the time). It will also enable you to create and manage a business profile that will appear across all Google platforms, including Maps.
In order to make this service bring more benefits to your online business promotion, you have to keep all the information in your profile up to date. The service will also provide you with analytics of the Internet users that were interested in your business profile. And you can connect it with Google AdWords.
Use the multiple domain SEO strategy
It hasn’t been very popular for a while, but a multiple domain strategy remains an effective SEO tool when used right, Neil Patel says so. Bear in mind, before you start developing the strategy itself, you need to choose a hosting provider that’s able to host multiple websites.
When you are confident in your servers and domains, start thinking of a clever way to use this strategy. It’s a boost for link-building, which can bring your SEO up rather fast. However, you can get more benefits from it if you break down your main website into several pieces, each focusing on a different product/service. This way, you’ll be able to provide more detailed information on those as well as make your links more organized and therefore SEO-efficient.
Optimizing for voice search
According to ComScore professional’s estimations, about 50% of all online searches will be voice searches by 2020. Even today, in 2018, the popularity of this option has increased to a point when optimization is necessary.
When using voice search, people tend to use more specific long-tailed keywords. This means that you’ll need to optimize your pages for them specifically. Develop content that will be valuable and relevant to your targeted group of customers at this particular moment. Being up to date is key to success.
Put mobile first
Mobile optimization today is as important as using effective keywords on your website. When developing your web design and SEO strategy you have to remember that mobile browsing has beaten desktop. Therefore, you should put optimization for mobile devices first.
Don’t forget about reformatting your videos and images to make them load faster and adjust to screen size and rotation changes.
Take a good look at your metadata
Metadata literally means a series of communications between the search engine’s crawlers and your pages. Therefore the better optimized it is, the higher is your chance of getting a high Google ranking.
Using meta tags, title, and description is an essential part of any SEO strategy today. However, you need to be careful and make sure there isn’t any duplicate information compared to your original content. If your meta description matches parts of content word for word, your website might not be indexed at all.
Boosting a business’s SEO in 2018 is mostly about returning to the basics and old techniques that have proven very efficient over time. Be steady, consistent, and patient in your approach and it’ll pay off.