OMG Digital, the parent firm of OMG Voice saw annual revenue growth of $32,000 to $210,000 from 2016 to 2017 and is projecting annual revenues of $120,000 in 2018 according to a tweet by Jesse Ghansah, one of the three co-founders of the firm.
Annual revenue growth for @OMGdigitalhq :
2018, Q1(projected): $120k
Insanely tough but we’ll get there…
— Jesse Ghansah (@Jessetheranter) March 6, 2018
However, insider information reveal otherwise and sources claim that Prince Boakye Boampong is no longer part of the company and is set to launch his own platform either in Ghana, Kenya or Nigeria.
TechMoran has reached out to Jesse Arhin Ghansah and Dominic Mensah, OMG Digital’s remaining co-founders for more information.
According to our source, Prince resigned from the struggling firm end of February and is yet to pay his Kenyan team. Prince was in charge of OMG Kenya operations. OMG Digital has to maintain face so as no to scare away its advertisers in most of these countries.
In a new twist, a new source claims that in November 2017, there were speculations that Dominic Mensah, one of the firm’s co-founders had quit the ‘Buzzfeed of Africa’ outfit and left for good to the US. TechMoran will confirm this claims. However, from December 2017, OMG Digital management informed staff they would be meeting with investors and re-organising their current staff contracts. The Kenyan team lost its salesperson in this re-organisation.
New sources claim that in Ghana, a WhatsApp group was created that included some staff and left out others. By end of year, a part of the Ghana team was let go especially members of the video and food team and graphics.
Our source claims that in Nigeria, the team was promised a meeting but Jesse never held the meetings. He then promised to send emails but he kept promising over and over again from December until February where they were offered N1000(About $4) per article in the new contract, less than half their current wages. Members of the team immediately resigned.
Our sources claim OMG Digital had ‘acquired’ an influencer marketing startup called ‘HypeBuzz’ in Nigeria. It’s said HypeBuzz represents about 3 popular Nigerian comedians on social media. Whether it was a partnership or an acquisition, the team didn’t know but claim that 90 percent of OMG Digital’s revenues came from its Kenyan business and the team had hoped OMG Digital will keep the Kenyan office intact but it’s been closed for almost two months now and staff aren’t paid.
OMG Digital, like all the digital platforms survive on digital marketing and advertising in these regions and also runs sponsored and native content ads to give brands the opportunity to reach audiences through articles, videos, quizzes and other content.The firm says it has worked with Safaricom, Coca Cola, Huawei, KFC and Philips and Pringles.
Targeting Africa’s millennial population-who make up more than a third of the continent’s population-through shareable and hyper-local pop-culture content, OMG Digital was dubbed the ‘Buzzfeed of Africa’ and boasted of of over 90 million views, a monthly social reach of 80 million, with 4.5 million readers to the website.
Launched in February 2016, the firm has operations in Ghana, Nigeria and Kenya and had 25 members on its team last year creating listicles, pictorials, videos and memes. The firm now has just two writers in Kenya and none in Nigeria according to our sources.
OMG Digital insists it’s set to launch two new verticals focused on lifestyle and technology in Kenya, Ghana and Nigeria. OMG Digital raised a $1.1M seed from Kima Ventures, Soma Capital, Comcast Ventures Catalyst Fund, Social Capital, M&Y Growth Partners, and Macro Ventures, with participation from a number of Angel Investors including Josh Buckley of Mino Games, and Founder of Off-Grid Electric, Francis Xavier Helgesen.
On the funding round, Kai Bond, Head of Investing at Comcast’s Catalyst Fund said, “OMG Digital have created a truly unique publishing brand through their deep understanding of Africa’s exploding digital media space. Catalyst Fund looks forward to helping this team continue to grow as they scale on such a super-diverse continent.”
According to OMG Digital Co-Founder Jesse Arhin Ghansah, “We’re not creating content solely for a homogenous ‘African’. We develop specific content strategies for producing locally relevant material for Africa’s diverse audiences; working hard to ensure that our content is available to millennials regardless of what platform they may be on. Through this, we have managed to build not only one of the biggest audiences in Africa, but also attract some of the biggest consumer brands on the continent and around the world”.