Spotify launches in South Africa, plans pan-African expansion in coming months

Good news! Spotify is now available in South Africa, Vietnam, Israel and Romania ? pic.twitter.com/cmvlD2UAZc

— Spotify (@Spotify) March 13, 2018

Spotify has launched in Israel, Romania, South Africa and Vietnam and is promising fans it will be launching in various international markets soon including in some across Africa but the dates are not set yet and it might more than months of waiting.

Hey! We’d love to be able to play music anywhere in the world. Fingers crossed we’ll make it to Nigeria soon. For now, make sure to add your email at https://t.co/X8DVSX9QgM to be first to hear when we’ve reached you /AY

— SpotifyCares (@SpotifyCares) March 13, 2018

Hi there! We’re afraid we don’t have any news on Spotify will be available in Nigeria. Don’t worry, we’re launching regularly in countries around the world. Sign up here to be first to hear: https://t.co/XDwWzj7cLP /AU

— SpotifyCares (@SpotifyCares) March 13, 2018

According to Cecilia Qvist, Global Head of Markets at Spotify: “We’re really excited to bring Spotify to Israel, Romania, South Africa and Vietnam, connecting their rich music cultures with millions of artists and users across the world.”

With over 159m users and 71 paying customers, Spotify is one of the world’s most loved music streaming subscription service now across 65 markets worldwide.

Spotify offers unrivalled mix of domestic and international music, discovery features and revolutionary personalised curation perfectly tuned to a users taste. Music fans across South Africa can now enjoy instant access to Spotify’s free ad-supported and subscription services. which targets users throughout the day to understand their moods, mindsets and the context in which they are listening and as result target its ads not just based on age, gender and location, but also genres and playlists.

These allows advertisers to craft relevant messaging to reach the right people in the right moment based on whether they’re partying or chilling; whether they’re jamming out to Rock or winding down with R&B. From there, marketers can pick their target audience, customize their budget and campaign dates, and track results. It’s really that easy for your message to be heard.

Spotify will bring the international choice that Africans want and will slow the growth of Radio Africa Group and Safaricom’s Songa app and 88mph’s Mdundo which recently signed a distribution deal with Warner Music Group.