In a move expected to help it rapidly sign up customers and unseat competitors like Mwananchi Group’s Zuku and Jamii’s Faiba, Safaricom will be giving its new customers a free month’s connection when they sign up for its fiber to the home service.
The firm yesterday launched the initiative in Nairobi’s Ngummo estate targeting more than 1,200 homes. Zuku has Ngummo and Newa estates as some of its best trafficked estates due to the estate young and digitally savvy population.
The firm said residents in the estate and all other customers across the country will receive one month of free fibre connectivity with each new connection. In addition, new customers will also continue to enjoy free fibre installation services and a free WiFi router.
Customers can pick from a variety of packages starting with a basic Bronze 5 Mbps package for KES. 2,500. For streaming, and moderate to heavy usage, customers can choose from a 10 Mbps Silver package, 20 Mbps Gold Package and 40 Mbps Platinum Package for KES. 3,499, KES. 4,999 and KES. 9,999 respectively.
Within Nairobi County and its environs, Safaricom has rolled out the service in Nyayo, Kitengela, Langata, Kilimani, Kileleshwa, Kinoo, Uthiru, Athi River, BuruBuru, Ngong, Runda, Imara Daima, South B, South C, Parklands, TRM Drive, Lumumba Drive and Kikuyu estates.
The service is also available in Eldoret, Thika, Kisumu, Nakuru and Mombasa.
Zuku is also running a similar campaign in the market.