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Top 8 Reasons to re-launch your business website

Milcah Lukhanyu by Milcah Lukhanyu
3 years ago
in Tech
8 min read
0

After spending months on end building a website, it is always time it served its purpose.  And given the fact that it is almost impossible to partake in any online business without a fully operational site, you would be looking forward to making it work.  But have you ever thought about the flipside of things such as when a website launch fails to pick momentum?

If this is something you haven’t done before, it is noteworthy that sometimes it becomes a necessary evil.  Here are some compelling reasons why it might just be the only way of making things better, be it a website that provides assignment help online or a huge enterprise.

Change of Design

A company may want to change the appearance of its website, and in which case, a re-launch becomes necessary. Heavy graphics can be a major reason here because usually, they slow down page loading.

You want to change to a new Domain

Some of the most popular domains include .com. org .edu .net. Search engines crawlers can be choosy, thus may ignore websites that do not have reputed domain extensions.  So you find it an important step to change to better

It has everything to do with switching to a new server

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It is a never a bad idea to move to a new hosting company, like ThesisHelpers.com recently did. All you need to do is update the DNS by repairing or registering your domain.  There shouldn’t be room for mistakes here because you don’t want to end up with 404 errors.

Poor website URL optimization

URL has a lot to do with hosting.  In the case of switching to a new URL that is notwithstanding optimized, it is imperative to note that SEO knowledge will come in handy.  You must thus ensure the new URL contains some keywords are easy to crawl for search engines. This way, people can find your website faster.

A change in information or website goals

It is a case of making important changes to web content, sitemap and other vital aspects like the homepage. It is thus advisable that you partake in it with the right SEO tools.

It has outdone its capacity, and a switch to a new one becomes the only way to make things better for your business.

A desire for better user experience

Here, you must factor in things like navigation. Sometimes it could be that people are shunning a website because it has poor navigation tabs. A total re-launch can help fix things.

Improvement of Search engine optimization

Now, depending on how you approach this, it can either be a light or a huge task. Remember, you want to give your business a new lease of life, so it is important to take the necessary precautions that come with every stage. Also, the purpose for which you want to undertake a re-launch will determine a procedure to follow right from the beginning.

Marketing Goals

It could be that display of digital products is not appealing enough thus not good for website e-commerce strategy. As a result, a change to a new template would be a call for re-launch.

Here are the eight major reasons for you to relaunch your business website. Remember, it is something you shouldn’t go about without taking precautions in the hope that things are going to be better. Notably, professional web designers will help you get your site on the search engines radar, but they aren’t the only people you need when re-launching.  

 

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Milcah Lukhanyu

Milcah Lukhanyu

Milcah Lukhanyu covers daily news briefs at TechMoran. She is the person who will probably read your press release and get the story out of it or totally trash it. Send tips to [email protected]

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