If you’re thinking of starting your first business, there are a few things you should know first. Apart from an education and/or experience rooted in business management, those seeking to launch a startup need to know the importance of boldness going forward into the unknown. Simply put, startup leaders ought to be thinking of ways to do things in a new form, possibly pushing the boundaries of acceptable norms in the process.
Some may refer to this as fearless growth – the idea that in today’s markets and with today’s technology the only real path to success is for businesses to be innovative and disruptive. Whatever you want to call it, the willingness to take risks and seize on the latest tech to attain growth is certainly key to startup success. Whether this is new to our times or has always been the case is a matter of debate.
Here are the areas in which successful startups are usually pushing the envelope:
The process of promoting products or services presents plenty of opportunities for testing the boundaries of societal norms. This is most widely seen in advertising but occurs behind the scenes as well. For example, technology like OptinMonster aimed at improving lead generation does so by monitoring the activity of site visitors and launching prompts at just the right moment. These and similar marketing techniques push against our notions of respectful website-user interaction, but avoid crossing the line.
Finding better ways to manage and structure a business is a hallmark of startup success. By doing so, small companies stand a chance to ride the wave of reduced costs and increased efficiency towards rapid growth. To achieve this, startups are finding ways to recruit qualified workers for the lowest cost possible. This often means rewriting the existing norms of the employee-manager relationship, as well as the nature of employment itself.
Let’s start by saying we do not condone any behavior on the part of a business which results in clear and present abuse of power, neglect of workers, or deceptive customer relationship management. With that said, startups should always take the time to evaluate the unspoken rules within their industry and question the ones which appear obsolete or otherwise irrelevant.
Once again we start by saying we do not condone the breaking of any laws. On the contrary, we advise startups to follow the law by the book. This means understanding applicable laws to the point of knowing precisely where the boundaries exist. Rather than operating extra-cautiously out of fear of breaking the law, startup leaders who know the law will be able to more confidently maneuver themselves through tough situations.
The Product or Service
Lastly, the product or service itself will need to push the envelope in some form or fashion. We’re not necessarily talking about changing the world or creating a controversy, as much as these are not exactly unwelcome in business. Rather, a successful startup will be one which provides something others haven’t or can’t but a sizable market desires. This often involves adding a creative spin to existing concepts, testing the limits of a given industry and technology to see what’s possible.
Startups are universal in terms of their pursuit of growth. In order to achieve this, your small business will need to take risks and explore new frontiers without selling its soul.