AgroCenta has won the Seedstars World Global Competition 2018, walking home with $500,000 equity investment and beating 11 other startups from around the world.
Founded in 2015, Ghana’s AgroCenta improves the agricultural value chain in Ghana by solving two critical problems within the value chain, which are the lack of an access to market for smallholder farmers in the rural areas, which subjected them to activities of exploitative, buying from middlemen and the lack of a coordinated truck delivery system to cart their commodities from farms to markets to sell.
AgroCenta’s idea is to solve these age-old problems by introducing an online sales platform that connected smallholder farmers directly to an online market, which has wider geographic size, to sell their commodities. The end result? Exploitative buying was reduced to the barest minimum since farmers were in control of selling their commodities at prices that were favorable to them.
Once a farmer gets offers from interested buyers, the problem of logistics and transportation were sorted using AgroCenta’s patent TrucKR solution that allowed the smallholder farmer in any remote village in Ghana access trucks at the click of a button. You can call it the uber for trucks. AgroCenta is changing the very lives of smallholder farmers by using technology to solve problems they encounter in agriculture.
AgroCenta beat the 12 startups selected for the big final. They included;
Junkbot Robotics, United Arab Emirates
EMG Technologies, South Africa
BBVA open talent prize was won by Singapore’s FinChat which makes messaging services compliant with data retention regulations while Enel Africa Energy prize was won by Kenya’s SolarFreeze, a cold-storage mobile unit powered by renewable energy. Nigeria’s Edves won the transforming education prize. The startup helps schools to share education materials with learners and for parents to make payments to schools. EMGuidance, a South African startup aggregates medical content from regional experts for medical professionals in one app and platform won the Merck health tech prize.