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How excellence can help your startup stand the test of time-Hennessy family on building a 200+ year old brand

Milcah Lukhanyu by Milcah Lukhanyu
3 years ago
in Startups, Tech
5 min read
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It all started with a Prince….  Two centuries ago, the future King George IV, a cognac connoisseur requested an excellent pale cognac which Hennessy delivered in 1818. He wanted his cognac superior, a cut above the rest and so Hennessy presented to him “VSOP – Very Superior Old Pale.”

It is then that Hennessy pioneered a new style of cognac, becoming the first house to produce VSOP – the perfect expression of a balanced, harmonious and complete cognac. This would go on to transform the art of cognac making, inspiring the “Very Special Old Pale” designation.

This hallmark of excellence has stood the test of time becoming an icon and a world leader today.

Over the next two centuries, as the world was being transformed by innovation, V.S.O.P remained true to its roots, its quality unaltered thanks to the Hennessy master blenders who passed down the secrets of this timeless cognac from one generation to the next. To this day, Hennessy continually produces cognac maintaining its original and unique character.

According to Maurice Hennessy, at Hennessy, we believe that “our heritage is our future”.

In celebration of this 200th Anniversary of Hennessy V.S.O.P, members of the Hennessy Family and the Hennessy Maison are in Nairobi to be part of this key milestone in Kenya. As part of their visit, the Hennessy family is meeting key stakeholders to discuss the dynamic Hennessy Maison, its heritage, savoire faire and vision for the future.

“I am delighted to have the opportunity to visit Nairobi, its energy and vibrancy is exciting. Hennessy has always been a brand without borders, enjoyed the world over. It’s always amazing to see Hennessy being embraced across continents and cultures and it’s important we celebrate this milestone with our valued consumers.”

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 In perpetuating the legacy of the original cognac created for the future King of England, Hennessy master blenders have honed the art of “Harmony Mastered from Chaos” based on the finest qualities nature has to give, V.S.O.P Privilège is the definitive expression of a perfectly balanced cognac. Created from a selection of firmly structured eaux-de-vie, aged largely in partially used barrels in order to take on subtle levels of oak tannins, this highly characterful cognac reveals balanced aromas of fresh vanilla, cinnamon and toasty notes that come together in seamless perfection.

 

From its seat in the French region of Cognac and throughout its 250-year history, Hennessy has proudly perpetuated an exceptional heritage based on adventure, discovery and cultivating the best that nature and man can offer. Hennessy’s longevity and success across five continents reflect the values the House has upheld since its creation: the transmission of a unique savoir-faire, the constant quest for innovation, and an unwavering commitment to Creation, Excellence, Legacy, and Sustainable Development. Today, these qualities are the hallmark of a House – a crown jewel in the LVMH Group – that crafts some of the most iconic, prestigious Cognacs.

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Milcah Lukhanyu

Milcah Lukhanyu

Milcah Lukhanyu covers daily news briefs at TechMoran. She is the person who will probably read your press release and get the story out of it or totally trash it. Send tips to [email protected]

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