Azuri Technologies, a pay-as-you-go solar TV package in Kenya has partnered with StarTimes in Kenya to bring wider choice of content to its off-grid customers.
The deal allows Azuri customers to acquire a solar powered 24” TV with Free-to-Air channels and up to 40 StarTimes channels delivered via a TV aerial or satellite dish on a pay-as-you-go basis.
According to Azuri CEO Mr. Simon Bransfield-Garth, “We are hugely excited about the partnership with StarTimes and the opportunity to expand the range of content available to our TV customers. TV is rapidly emerging as the must-have service after lighting, bringing not just entertainment but also many powerful social and educational benefits to the household.”
The deal will see Azuri customers deposit of KSH 4,999 and a daily fee of KSH 99 for over 130 weeks, enabling them to watch TV for up to 6 hours per day on the StarTimes Basic bouquet inclusive of Sports Arena, Sports Premium, Sports Life and World Football channels. The system also provides lighting from 4 powerful LED lights, a phone charging
point, rechargeable torch and radio.
On his part, StarTimes CEO Mr. David Zhang said, “Until now, we could
only reach on-grid consumers. By partnering with providers of PayGo
solar, StarTimes content is now available country-wide, giving
customers in Kenya more choice in the content they are able to enjoy.”
Azuri research has shown that TV has a major beneficial impact on
households – in fact according to recent market reseach done by Azuri,
some customers value TV more than even basics such as electric light.
On average, AzuriTV customers watch for up to 5 hours per day and have
reported many educational and social benefits of having access to
modern media at home.
In the survey, 98% AzuriTV customers said they feel more aware of
local and international affairs and that children feel more confident
in discussing current topics in school. TV also improves language
capacity with some 92% of the respondents saying watching television
programs in their preferred language has improved their communications
skills and 60% of customers with school age children seeing their
children improve their reading, writing and speaking skills since
purchasing the AzuriTV system.
AzuriTV was this month honoured with an Edison Award for social
innovations creating social impact as the company aims to deliver on
its mission to bring life-changing technology to every home.