<a href="https:\/\/www.tradedepot.co" target="_blank" rel="noopener">TradeDepot,<\/a> the innovative SaaS platform for FMCG distribution in Africa has raised $3 million in funding from Partech\u2019s recently launched Africa Fund.\n\nThe Series A round which will support the expansion of TradeDepot\u2019s footprint in Nigeria and development in other countries.\n\nAccording to Onyekachi Izukanne, co-founder and CEO of TradeDepot,\u00a0\u201cThis first external funding round was critical for us: we have proven that there is a strong demand for such a distribution platform among consumer goods companies and retailers in emerging markets, and we now wish to use these funds to support our growth strategy.\u201d\n\nIzukanne adds that for a very long time, consumer goods distribution in emerging countries with millions of small and informal retailers at the end of the supply chain has been very poorly addressed by existing tech platforms. TradeDepot wants to change this status quo by enabling every convenience store in Africa to consistently receive their supplies at the best possible prices; to be THE supply partner for Africa's retail outlets.\n\nSince its founding in 2016, TradeDepot has successfully developed a 360\u00b0solution integrating all participants in the trade value chain: manufacturers, distributors and retailers.\n\nThe solution quickly convinced first rank FMCG companies and has been deployed all over the country in distributors\u2019 warehouses.\u00a0Through TradeDepot\u2019s platform, small retailers have a real time view of all prices and discounts available from every major brand; they can directly order products which are then delivered to them as the order is routed to the appropriate nearby depot.\n\nAt the same time, manufacturers have full visibility over their distribution and can leverage the platform to optimize deliveries to their distributors, improve their pricing and have a direct channel towards their end-retailers.\n\nIn Nigeria alone, this $340bn market loses more than $4bn every year due to a lack of visibility and the resulting waste in logistics, making retailers in African countries subject to some of the highest product distribution costs in the world.\n\n\u201cThis is a game changer in the industry\u201d, explained Cyril Collon, General Partner at Partech. \u201cWe couldn\u2019t be happier to have TradeDepot as the first investment of our African fund, as it characterizes what we want to do in Africa in the coming years: support extraordinary entrepreneurs who leverage tech to solve pan-African problems.\u201d\n\n\u201cAt Partech, we are strong believers in tech platforms that digitize the huge informal markets that are present in Africa. TradeDepot is one of them: they are addressing the largest market in Africa, that is today 98% informal and 99% offline. The opportunity there is massive.\u201d said Tidjane Deme, General Partner at Partech. \u201cPartnering with TradeDepot was a no-brainer for us after the first meeting. We were fully convinced by the founders\u2019 vision, their strong understanding of the market and their ambition to transform this industry. The deep market experience of Kachi, Michael and Ruke has proven to be very efficient in their first two years of development and we are extremely proud to come onboard and support them in this next phase of growth\u201d.