Nigeria’s RedViolet has launched its online store to be the go-to platform providing everyday Nigerians with quality furniture and furnishing accessories crafted to accentuate the beauty of their homes and offices as well as guarantee their comfort.
Established in 2010 as a traditional interior design company, offering various customized services ranging from home makeovers, furniture procurement, styling and arrangement and soft furnishing amongst others.
According to Mofoluke Ayoola, the founder, the growing need for shopping convenience and simple design solutions for our customers necessitated the firm to launch an online store primarily focused at providing access to furniture, furnishing accessories and design solutions to Nigerians.
“Our goal is simple. To help you achieve decent living and work environments,” said Ayoola. “To deliver on our promise of comfort and customer satisfaction and nurture our vision of becoming the leading e-commerce store specialising in interior design products and services in Nigeria and West Africa, RedViolet now leverages innovative online tools to deliver on its promise.”
During the 2016 Nigeria’s economic crisis, the company had struggled with high running costs, therefore creating the necessity of relocating the company from the traditional design showroom to an online virtual showroom. During this period Ayoola said the firm was able to make tremendous amount of savings in its running cost which enabled it to keep the company afloat till date.
By the end of 2016, the firm launched a new product called Shop the Look by RedViolet to enable its customers access styled spaces in the shortest time possible. RedViolet is not the only online furniture store though, there are several such platforms in Nigeria such as Hogfurniture, Furnish, Homewox, and Domestico among others.