With over 41 million people in the country and more than 30 mobile phone users, online gambling is on the rise in Kenya although users don’t currently see it as gambling.
However, nearly half of all the internet users do some form online gambling from the safety of their smartphones in their homes, offices and cars and even via their desktop computers in their offices and homes giving promise on the potential big future for players in the online casino and sports betting markets.
Like most markets, online sports betting became popular in the country after the spread of fibre optic cables which made internet affordable and accessible to individuals and families. Mobile data in Kenya has been one of the big drivers of internet adoption as a majority of Kenyans own a phone. Those data connected smartphones introduce owners to various apps online but because live casino sites such as casino.com allow players to earn online, making them increasingly popular with the youth.
Starting with sports betting firms which accept mobile money payments or mobile wallets, online gambling sites make it easy for the youth to visit the sites, and use the simple but popular mobile money to book and play online games with ease or even play online casino with their friends and family after a long day’s work.
Some online casinos and gambling sites also accept VISA and MasterCard and make it easier for players to sign up and join their friends in determining who is really best at the games which mostly attract men. There are banks and payment platforms that also allow someone to buy for goods and pay for services with ease online. These payments have opened up a huge box of opportunity to both the players and online casino or betting industry.
Africa is also becoming more urbanised and its youthful population has been at the forefront of major social status moves. With money and a 24 hour access to the internet, youth in Africa are choosing to work from home or co-working spaces to focus their time on family and friends. These then choose to play games with their friends in other cities or back home upcountry.
There is also an increasing change of mind about online casino games which are becoming way more of an everyday thing then it was in the 70s and 80s. With a right perception that it’s okay to play online casino, friends will recruit their own friends, do contests until they discovers something new. Friends help attract their own friends and before someone will know they will be spending more time with their friends playing games than sulking at home in their living rooms.
As long as the online gambling site is safe and secure and the casino is registered, online gambling is set to grow and it won’t be long to have a gambling association to protect both the platform owners and players and third party integrators. A good online casino also needs to have a huge game selection from classics including such as slots, poker, roulette, and table card games among others as well as bonuses, rewards and a solid customer care team or person.
Great sites should allow its users to deposit money using Visa, Mastercard, Skrill, Neteller, Paysafe or Mobile Billing among others. It also guarantees cash-out to review all withdrawals within 23 hours to process a user’s withdraw their money to their bank account/e-wallet after approval.
