Naspers Ventures has led a $50m Series C round for home care company Honor, a comprehensive home care company for older adults.
The firm will use the funds to expand its Honor Care Network, a national network of home care agencies and other providers. Honor’s existing investors participated in the round, bringing the company’s total funding amount to $115 million.
“By 2050, the global population of people over 60 years old is projected to more than double, creating a pronounced demographic shift around the world. Simultaneously, disability rates are increasing, meaning humans are living longer but not necessarily healthier lives,” said Mike Katz, Head of U.S. Investments at Naspers Ventures. “Naspers looks for opportunities that address big societal needs in high-growth markets and partnered with Honor because they are uniquely addressing these macro-trends while alleviating the strain on health systems and senior care providers.”
Honor recently added seven home care agency partners to its Care Network and is actively seeking partners in new and existing regions within California, Texas, and New Mexico.
“We started Honor to give our parents the care they need to remain as independent as possible,” said Seth Sternberg, CEO of Honor. “As we grew, we quickly saw that the best way to care for older adults at scale is to partner with local agencies and empower them, which is why we launched the Honor Care Network. We’ve seen remarkable progress so far and are excited for the next level, creating the largest, most-informed team of agency partners and caregivers ever assembled.”
The Honor Care Network gives home care agencies access to more caregivers, cutting-edge technology, and a complete support operations solution. Honor handles all caregiver recruiting, payroll, billing, insurance, legal, and compliance issues for its partners. The technology platform helps agencies schedule care more easily and have greater visibility into patient care.
“Our Care Network partnership has changed how I spend my time and what I’m able to accomplish every day,” said Meredith Caplan, owner of CSS Home Care. “Both Honor’s team and my team play a part in the care. We work collaboratively, focusing on what we each do best. For me, that’s understanding the home environment and my clients’ care needs to ensure the best outcome for each one. And while I’ve been focusing on care management, my business has grown nearly 40 percent.”
Honor Care Network Partners also benefit from our coordination with organizations throughout the care continuum, including insurers, hospital systems, and continuing care providers that offer additional opportunities to serve new clients.
The latest round comes as the larger healthcare industry is increasingly recognizing non-medical home care as a vital component to value-based care. In April, the Centers for Medicare and Medicaid Services announced that Medicare Advantage plans will be able to cover non-medical home care services as a supplemental benefit starting in 2019.
Honor has raised a total of $115 million from private investors, including Naspers Ventures, Andreessen Horowitz, and Thrive Capital.