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Jumia Enters Kenya’s Online Grocery Sector With Launch of Jumia Fresh

Milcah Lukhanyu by Milcah Lukhanyu
3 years ago
in Tech
2 min read
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You can now shop for fresh vegetables, fruits and meat from Jumia and expect a delivery of up to four hours.

This new category dubbed ‘Jumia Fresh’ is set to become the largest online grocery store following a partnership between Jumia and various fresh produce suppliers in Nairobi.

“This is our way of bringing Mama mboga closer to you by allowing you to shop at the best prices and at your convenience either from home or office”, said Jumia MD Sam Chappatte, adding that customers will get free delivery for Jumia Fresh orders above Kes 500.

This is the first time the online retailer will be selling perishables in line with the company’s mission to increase assortment and give customers the convenience to shop online for everyday essentials.

Last month, Jumia announced reduction in delivery fee to Kes 100 down from Kes 250 for customers within Nairobi. The move was aimed at making it more cost effective for the customers to buy everyday essentials from the platform and enhance customer experience while shopping online.

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Milcah Lukhanyu

Milcah Lukhanyu

Milcah Lukhanyu covers daily news briefs at TechMoran. She is the person who will probably read your press release and get the story out of it or totally trash it. Send tips to [email protected]

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