Africar Group has raised an undisclosed 6 digits US dollars amount in 2018, from international investors for expansion in Africa, and now has platforms in 40 different countries taking on struggling Ringier One Africa’s Cheki.
With 10 new platforms launched in Liberia,Mauritania,Comoros,Mauritius,Nigeria,Djibouti,Sudan,Republic of Congo,Central African Republic and Angola, Africar Group is by far the largest operator of automotive marketplaces in Sub Saharan Africa.
The Group says it’s monetising and improving its business model and now has its platforms in more than 15 different local languages, going far more than just English, French and Arabic, with local languages such as Swahili, Amharic, Somali, Wolof, Yoruba, Hausa, Kinyarwanda, Oromo, Igbo and more.
Apart from its car classifieds or marketplaces model, Africar Group is now beta testing its new version with a full SaaS platform aimed to better service local cars, trucks, bikes and spare parts sellers, ranging from individuals to semi professionals and professionals.
With the new SaaS model, users will be able to manage their business online, including their inventory, as well as managing their leads, coming from various channels (websites, social medias, messaging apps and offline marketing campaigns. It will offer many paying services such as SMS campaigns and more.
Africar Group is working with local companies, insurance and financing options, in order to complete the whole customer journey.