Having a website that works is a must if your business is going to optimise its online potential. It’s not enough to simply have a website up and running; you need to do all that you can to make sure that it’s performance is as good as it can be. Are people visiting your site and are you securing leads and sales as a result?
It’s possible to get help from the professionals, by speaking to experts in web design in Adelaide. However, whether you decide to take this route or not, it’s useful to be aware of the actions you can take in order to optimise the marketing potential of your website. There are several web design tips that it’s useful to know.
Steer clear of buzzwords
You will probably be aware that the quality of the content on your website needs to be of a high standard, but you may not be aware that individual words you use could be off-putting to website visitors. Words and phrases such as ground breaking, innovative and scalable have all been over used. This means that they have lost their dynamism. It’s important to be as original as possible with the language that you use.
Make use of social share buttons
Social media is a free resource which can greatly assist your marketing efforts, if you use it in the right way. Always include social share buttons on your website, so that you can share blog entries, Facebook posts and tweets with your audience. It’s an excellent means of interacting with potential customers and promoting the brand image that you want to convey.
Use clear and effective calls to action
You need to include calls to action on the pages of your website. However, they need to be well-written and should not appear as spam. Do not cover your pages with flashing or colourful phrases that are constantly telling visitors to make a purchase or complete a contact form. Think of where you want the call to action to be in your sales funnel and direct visitors in a subtle and unforced manner.
Invest in your own photography
Using stock images may seem like a good idea, but do they really reflect what your business is about? The problem with most stock images is that they may be high quality but they look fake. People prefer to see genuine photography that says something about your brand. Obviously, you still need to ensure the quality of the images is good, but this can be achieved by using a good quality smartphone or digital camera.
Make navigation simple
No-one is going to continue using your website if they cannot find what they need. A badly organised website is like a high street store where sizes and styles of clothes are mixed together, and located on a number of different floors. You need to think carefully about the navigation map for your website, and make sure that it’s easy for visitors and Googlebots to find their way around.
Creating a website is not enough, it has to work to secure leads and sales for your business. Plan your website carefully and measure its performance on an ongoing basis so that you can make any necessary changes and improvements.