It is one thing to build a website, but if no one knows about it, then it won’t be of any value. That’s why part of what makes for a successful website is an investment in SEO. To help you make the most of your website, here are 5 things that make your website SEO friendly.
- Integration with social media sites
We live in an age when social media is an integral part of most people’s lives. In essence, by integrating social media to your website, you personalize it and as a consequence increase traffic. That’s why adding social media icons should be the first thing you do, when designing your website. Integrating social media can also help your customers give you quick feedback about your business, and this can further drive up the value of your site in the eyes of your clients.
- Add images to your site
People are visual and are more attracted to images than to lengthy texts. That’s why you need to add catchy images to your website. However, even as you do this, make sure that they are of the right size. The ideal size for website images should be around 30 by 100 kb. While you can use images larger than this, they can make your website slower than your competition. Web images also need to be relevant to your business. An image that has no bearing on what the website is about might actually be counterproductive to the growth of your website. You can also add animated explainer video on your site to make it SEO friendly.
- Avoid too much JavaScript in the design
Most web designers use JavaScript in developing websites. While it’s an easy language to use in web development, it is not the friendliest language for SEO. That’s because it is hard for search engine web crawlers to read it. If your website is fully written in JavaScript, it might look amazing, but your website won’t rank well. As such, do some research on the languages that work best with search engines, and use them in creating your website.
- Use a friendly URL
The URL you use on your website can make all the difference between its success and failure. For best results, it is always good to make use of a short and catchy URL. Long URLs usually confuse web crawlers, and make it difficult for them to index your website. When choosing a URL, you should also ensure that you include very few categories. The lesser the categories, the better it is for SEO purposes.
- Use paid search marketing
One of the best ways to make your website SEO friendly is to pay for the traffic. Rather than wait for traffic to grow organically, you can just pay for it, and rise your website up search engine rankings. To achieve maximum impact on your SEO endeavors, get a professional to help you out with paid advertising. One of the best companies you can approach is Synapse search. They have vast experience on matters SEO, and can help you out a great deal. Check them out on https://synapsesearch.nz/.
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