By the Numbers: Email Marketing Services Compared

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As a business owner, numbers matter. They show how successful your company is at bringing in monthly income. Numbers dictate your success in finding new leads and converting them to customers. Numbers also play a large role in marketing. From clip through rates to time on page, there are all sorts of statistics that you look at to get a big picture view of how well your company is doing.

Did you know numbers also matter when you’re looking to find the best email marketing services for your business needs? From the cost of the solution to the number of supported emails and subscribers, these are the details you’ll want to keep in mind when searching for the right product. Keep reading to learn a bit more about some of the leading email marketing services, and what they offer.

Constant Contact

Trial period: 14 or 30 days

Monthly cost: $20

Number of subscribers: 500

If you’re running a startup or a small company, Constant Contact is an affordable option that offers all of the bells and whistles you’d expect from an email marketing tool. The monthly cost is relatively affordable, especially for small companies.

Have more than 500 subscribers? No worries! Constant Contact is a good option for large scale companies. The provider also offers larger plans for a larger number of subscribers at prices from $45, $65, $95, and so on. The company also offers Email PLUS, a service that includes email automation, event marketing, coupons, surveys, polls, and online donations.

ConvertKit

Trial period: 14 days

Monthly cost: $29

Number of subscribers: 1000

ConvertKit is the go-to email marketing solution for publishers and bloggers. If you’re a Youtuber looking to turn subscribers into email subscribers, this is the tool for you. With a two week trial period and a low monthly cost, this is an ideal option for creating attractive forms and customized emails.

For those with more than 1,000 subscribers, ConvertKit can still be used. There’s a $49 package for up to 3,000 subscribers, a $79 package for up to 5,000 subscribers, and a package for $119 to include 10,000 subscribers.

Drip

Trial period: 100 days for subscribers

Monthly cost: $41

Number of subscribers: 2500

Drip was designed to be used by eCommerce merchants who are looking to turn their visitors into subscribers. What’s great about Drip is that for under $50 a month, you can send emails to up to 2,500 subscribers, making it a viable and inexpensive option for companies of all sizes.

If you happen to have more than 2,500 subscribers, there are larger packages available, including Pro for $83 a month for up to 5,000 subscribers and Enterprise for more than 5,000 subscribers.

Though a little pricier than other solutions, Drip offers more than just email marketing. It also offers intelligent marketing automation and integrates with Facebook and even SMS messaging.

AWeber

Trial period: 30 days

Monthly cost: $19

Number of subscribers: 500

AWeber is the go-to email marketing solution for small businesses. With this solution you have access to all of the tools needed to increase your email list. Using AWeber you can automate email processes, design newsletters, and to creative responsive signup forms that are functional on all screen sizes.

Another benefit of AWeber is that the solution integrates with WordPress, PayPal, Shopify, and more. The tool also offers unlimited emails, analytics, automation, segmenting, image hosting, and much more.

If you have more than 500 subscribers, the AWeber offers larger packages for 2,500, 5,000, 10,000, and even 25,000 subscribers. Packages range from $19 to $149 a month.

GetResponse

Trial period: 30 days

Monthly cost: $15

Number of subscribers: 1000

GetResponse offers easy to user sign up forms as well as eye-catching emails that are sure to get the reads, click through rates, and conversions that you need to boost your company’s success. The solution also offers features such as landing page design, webinar hosting, and much more.

Have more than 1,000 subscribers? There are also larger GetResponse packages available. The Pro packages covers 5,000 subscribers for $49 a month, the Max package covers 10,000 subscribers for $165 a month, and there’s even a package for more than 100,000 subscribers at $1,199 a month.

To save money, you can opt for a yearly and even a two year subscription to GetResponse. These long term packages can save you from 18% to 30%.

Conclusion

Looking at the numbers will help to ensure you’re making the best decision for your company’s marketing needs. Be sure to thoroughly research the email marketing solution you’re considering to get the most out of your marketing dollars.

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