Bosch Home Appliances has launched its first exclusive showroom in Nairobi, Kenya at The Oval House, Westlands as an exciting experiential centre, where consumers can test and purchase appliances from Bosch’s entire home range to meet the growing demand from customers.
The store is Bosch’s first dedicated brand shop in East and Central Africa that will carry the full range of appliances. Kenyan customers will be able to immerse themselves in Bosch innovation and forge a stronger connection with the brand. Customers will be able to test and purchase the latest appliances such as the Series 8 and 6 gas hobs with FlameSelect, and Bosch’s Series 8 ovens. People who love to reinvent their kitchen every day will find the VarioStyle bottom freezer, with a choice of 19 easily interchangeable coloured front panels, appealing. Currently, Kenyan consumers are able to purchase a range of Bosch appliances at Hot Point Appliances; Game stores; Carrefour and at the Village Supermarket.
“Bosch home appliances were designed to significantly simplify and improve daily life and we are excited to introduce the extended range to our Kenyan customers. The new brand store gives the Kenyan community access to an extensive collection of the latest high-quality, energy-efficient products in the market,” says Norbert Klein, BSH, Head of Region Turkey, Middle East, Africa and CIS.
The brand store’s launch offers the perfect opportunity to appreciate this innovative German brand with products such as the Bosch FreshBox, a low-cost, off-grid chiller that was specifically developed for remote areas in Africa. The chiller keeps food fresh without electricity and under optimum environmental conditions (hot and dry weather), the internal temperature of FreshBox can be reduced by up to 10°C, when compared to the outside temperature, keeping food up to four times fresher for longer and resulting in fewer trips to the market and reducing food waste at the same time by using just 1,2 l water in total.
“The FreshBox was developed as a direct result of intensive customer research in Kenya and Nigeria, and will be sold in Kenya under our Bosch brand,” says Klein.
“This once again demonstrates BSH’s long-term commitment to the Kenyan market as well as our expansion and marketing strategy in-country,” said BSH’s Vice President for the Sub-Saharan African Region Allan Oyier.
“Kenyans can now experience every aspect of the Bosch brand and how our extensive product range can be dynamically incorporated into any lifestyle,” he added.