South Africa’s Pam Golding Property group has acquired the online, digital estate agency Eazi.com as the firm moves to reach both new and older buyers offline and online respectively and to keep a close watch on global real estate industry trends.
Eazi.com is a Cape Town-based, technology-enabled, fixed-fee service with call centre support which enables consumers to buy and sell residential property for a fixed fee of R29 500 plus VAT which is only payable on sale of the property.
According to Dr Andrew Golding, chief executive of the Pam Golding Property group, “Naturally, we keep a close watch on global real estate industry trends and it seems that internationally, residential real estate sales industries and businesses are being reorganised across at least two different and separate types of business models and customer offerings in specific market segments.
Dr Golding says internationally this model has started to gain traction and has specific applicability in the lower end of a number of key markets around the world where it is estimated that it has the potential to become a significant sales modus operandi in the future.
“This is not a disintermediation or cannibalisation play but rather a recognition that in specific market segments it is possible to give consumers a choice between a low-cost, fixed fee, low agent involvement, technology-enabled online service or a traditional agent-enabled, high touch, personal service with all its inherent advantages.
Eazi.com is currently focused in the Cape Town Metropole, and will continue to be managed and branded separately from Pam Golding Properties. The platform helps users to list their property on the site immediately by scheduling professional photography and drone imaging and offering tech support every step of the way until a client’s property is sold. The platform also re-markets the a client’s listing on popular sites like Property24 and Private Property to ensure the property gets maximum exposure to potential buyers.